Can you suggest better wording? Just pull a phrase out of the letter to Menoeceus about pleasure being the alpha and omega of a blessed life? Of from the Torquatus letter that pleasure is ... (rewording only slightly) "the final and ultimate Good, and the End to which all other things are means, while not itself a means to anything else."
This is obviously a huge phrasing issue.... and maybe itself something for listing as alternatives withing such a "poll"