I honestly am not sure what you mean. Yes I can rank my desire in terms of intensity, but I would certainly say that I can rank the pleasure I get from steak as higher than the pleasure I get from hot dogs. I see both "desire" and "pleasure" to be terms that include many different instances, each of which is capable of being ranked in degrees of greater or lesser.
I would have thought that to be a totally non-controversial statement.
Are you using a definition of these terms differently than I am?