You're definitely right in my view that people can go overboard with "kneeling." But does that mean that there is never an appropriate time in life when kneeling is the right course?
If an act of kneeling is the act of an ultimate personal defeat and acceptance that someone else is better equipped to govern our lives then I say yes, never should be an appropriate time for such an act. I'm talking about that kind of kneeling. The transfer of responsibility for our lives; the hope that there's something bigger that will hug us and keep us safe; the inability to face indifference of the Universe.
Similarly with "gods" and "reverence," the emotions that go along with holding something or someone in very high esteem don't seem to me as something to *always* consider as prohibited. My main view at the moment would be that the limits and circumstances for such emotions and activities need to be tightly defined, rather than outright prohibited.
Holding someone in very high esteem doesn't entitle them to become gods. Why not keeping things plain and simple? Why the need for facade and flowery, religious language that can be easily misleading? And to be clear, I'm not in favour of prohibition. It's everyone's personal choice how they perceive their reality. But when we're talking about widespread ideas like Epicureanism, I'm getting worried when I see 'holy', 'religion' etc. next to it. Epicurus was not a god, not a prophet and most definitely was not holy. He was a guy who had an extraordinary gift of perceiving how things seem to work and he was kind enough to translate his powerful gift of observation for others' benefit. And not everything he observed, described or advocated for stood the test of time. He was not an oracle and when people try to paint him as such, his legacy suffers. Epicurus was a philosopher. Let's treat him as such.