Life is Short - Do Stuff that ??? "matters" ???

I was glancing around and saw this graphic. In Epicurean terms, what "matters" should be no different from "what leads to more enjoyable living." The interesting thing is that I don't think Epicureans have any problem seeing the unity of those goals. But boy oh boy many of the "virtue" crowd will read you the riot act if you take that position publicly. "How dare you suggest that pleasure is the goal of life," they will say! Thinking about why THAT kind of reaction happens helps us get to the heart of what Epicurus, feeling, and pleasant living are all about, and what separates us from Stoicism and most of the rest of modern and ancient philosophy.