I don't want to be Pollyanna here, but it seems you can both have this point--pleasure is pleasure, and all of it is good in itself--but only some strategies for pursuing it consistently bring about and sustain the most desirable state. As in the Letter to Menoeceus, all pleasures are good, but only some are choiceworthy.
Yes, I agree, BOTH points are true, but I do think it is important to observe that BOTH points are true.
And I agree that you are right that both 10 and 11 are parallel - but I would say that depending upon whether one is debating philosophy, or giving personal advice to a friend, either perspective could be appropriate to emphasize.
And if I were an Epicurus or a Diogenes of Oinoanda seeking to etch "in stone" a summary of my message to all future generations, and to point out why virtually everyone else has things upside down, I'd find at least as much reason to come at this from a "grand philosophical point" perspective as I would from a "here's my personal observation, your mileage may vary" perspective.![]()