We Call Pleasure the Alpha and Omega of the Blessed Life

"Epicurus says that we make feeling the rule by which to judge every good thing. And later he explains why when he claims that we recognize pleasure as the first innate good within us. Wherefore, we call pleasure the alpha and omega of a blessed life. Pleasure is our first and kindred good. It is the starting point of every choice and of every aversion." (Haris Dimitriadis, Epicurus and the Pleasant Life: A Philosophy of Nature 126)