I have thoughts on the word "goal" for τέλος ... But that'll have to wait until this evening
Just to flesh out a bit more about the "goal": "What does an Epicurean focus on doing?"
Because either you are 1) choosing for yourself and being intentional; or 2) you are just going along with what other people around you are doing (i.e. letting them choose for you or going along with their random whims); or 3) giving in to your own random whims and urges.
So if you are choosing your actions with intention, you need to know how much importance to put onto each option that comes your way.