I typed that before listening to all of the second video, and even now I haven't heard all of it, but now I hear "nonconformity is such an important ingredient in a life well lived."
Now that CLEARLY to me as a non-Epicurean ring. I have not listened further to how he is going to define it, but it certainly has a Platonic/Aristotelian/Stoic ring that isn't obviously based on pleasure. But let me listen further....