Labels shape how we think, and so I don't like the word extravagant one bit:
From the Merriam-Webster Dictionary:
extravagant
adjective
ex·trav·a·gant ik-ˈstra-vi-gənt
1 a : exceeding the limits of reason or necessity extravagant claims
b : lacking in moderation, balance, and restraint extravagant praise
c : extremely or excessively elaborate an extravagant display
2 : extremely or unreasonably high in price an extravagant purchase
3 a : spending much more than necessary has always been extravagant with her money
b : profuse, lavish