A few points from the podcast:
1. The quiet before - is incubation/strategizing, back and forth communication, agreeing on a common goal (not using twitter or facebook) but using genuine conversation using signal or a text chain, direct messages between a small group of people.
2. Importance of focus
3. Mechanism of spread, slowly recruiting to your world view - making it public, going beyond the coffeehouse discussions and thinking about how to make it attractive (he mentioned the use of twitter hashtags (?) as coffee shop is not useful now due to covid)