don’t know if that word pleasure (and pain as well) scares people.
There's absolutely no doubt --most people are scared to death of the term, and they would never want to be associated with a philosophy of pleasure - especially in Academia.
Since there's a lot of criticism of negativity embedded in this discussion I thought I better draft something as an example of what I personally think is a more positive approach to Epicurus. Nothing that people here haven't seen a hundred times before, but again that's the point - we are the tiny minority, and I don't think we should sit back and make no effort to change that by talking about the core issues - WITHOUT lathering it with apologies for pleasure, with appeals to asceticism, minimalism, resignation, withdrawal, or the like. Posting this mainly for X, Facebook, Substack, etc.