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  • I dislike the term "virtue-signalling", which I think is dismissive and overused, but it may have some relevance here. What Person A says: "I think virtue is the highest good." What Person B hears: "I am virtuous, and can be trusted to act 'morally'." Said A. "I think pleasure is the highest good." Heard B. "I am selfish, and plan on doing whatever I damn well please." Now, what would I like Person B to hear? "I'll be seeking pleasure today, if it doesn't cause too much collateral pain, or else …